MFBCommunications

How We Can Help You

Struggling with how to say what you want to say? Not sure how to get your story told in the media? Overwhelmed with the details of planning a first-rate event?

Here’s what we do and how we can help you achieve success:

Written Materials: We write and edit the following types of materials, always making sure they include the key messages for the target audiences:

Press kits (press releases, fact sheets, backgrounders, bios and more), plus media advisories and pitch letters

Newsletters, brochures and Web site text

Ad copy and promotional flyers

Speeches and presentations

Manuals and briefing documents

Annual reports and employee publications

Media Relations: We develop media relations plans, pitch stories to reporters and editors, arrange interviews and story opportunities, and work with your interviewees to make sure they know how to handle reporters’ questions and convey your key messages.

Event Planning: We plan all of the details of press conferences, public meetings, workshops and other events to ensure that every aspect runs smoothly.

Strategic Planning: We work with you on developing public relations and marketing/business plans – with goals, objectives, target audiences, key messages and strategies/tactics – to give structure to your communications efforts.

Seminars: We offer on-site seminars tailored to meet your needs and help you get the most out of your communications projects and materials. Seminar topics include:

Newsletters that Work: Offers key tips on developing story ideas; writing effective stories, headlines and captions; and designing newsletters that your audience will want to read.

How to Write a Press Release: Gives you the tools to write press releases and other key media materials that will greatly increase the opportunity for media coverage.

“We were down to the wire in needing to finish a new capabilities brochure for a conference, and what we had – written by committee – wasn’t working. Mindy Berman grasped the technical issues in no time, and rewrote and edited the brochure into a highly effective communications piece for our customers. We could not have accomplished our goals without her terrific work.” – Troy Hetherington, former Product Manager – Advanced Data Transfer, Amphenol Corporation, Amphenol Aerospace Operation